We appreciate your interest in submitting a guest post on the Businessmap blog! As a leading software for project and portfolio management, we're committed to delivering the most insightful content in the world.
With that in mind, here are the guidelines and recommendations for the pieces of content we accept on our blog.
Guest Post Writing Requirements & Tips
Our primary focus is to produce high-quality and authentic content that is genuine, educational, and helpful to our audience.
Here are the requirements that every content piece should meet:
- Unique and well-researched content. Over the years, the Businessmap blog has turned into a valuable resource in project management communities. Our aim is to keep growing it by sharing interesting topics and original content. Before writing, every post idea should be well-researched and the content must be original.
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No promotional content. The content should be first-and-foremost educational for our audience. While SEO is important, we will deny purely SEO-related articles that have no real value for the reader. Once your article is published, using an SEO checker can help identify technical and on-page issues that may affect its search visibility and overall performance. We are willing to place links to a guest author's website; however, we won't accept posts that are written in a way to promote something specifically.
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Write in a natural tone and break up your post. As this is a blog-related content, keep a natural language and make sure there is a logical connection between the different sections of your post. We recommend breaking up long paragraphs or sentences so the post is easily readable.
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Speak from a real-world experience (if possible). We've found that content pieces that include actionable things such as real-world experience generate the most attention from our readership. If possible, you can include some specific cases in your content that taught you something valuable. We will prioritize posts that include practical tips, not only general theory.
- Length: 1200-1800 words (optional). We've found that the sweet spot of a post length is in those borders. However, keep in mind that this is just a recommendation, not a requirement! Our focus is on the quality, not the quantity.
Other Things to Include in a Guest Post
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Images (optional). If possible, include helpful images inside the content. Graphs, illustrations, stats and screenshots are the preferred format. Don't use STOCK IMAGES.
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Referral Sources & Links. You can add helpful links to external resources in your blog post. Keep in mind that the link inclusion should be natural and should direct readers to a place where they can learn more about a specific topic.
- Author's Biography and Image. Include a short author's bio at the end of the post. Send us a professional headshot image which we will use in the blog post's featured image. If you don’t have one, you can explore some of the top AI headshot generators to quickly create a high-quality, professional-looking photo.
- Here's an example of a guest article on our blog: https://businessmap.io/blog/achieving-predictability-in-agile
List of Themes
Here you will find the most common themes that a blog post should fall under:
- Project management
- Scaling Agile and Business Agility
- Lean/Agile product management
- Efficiency and process optimization
- Leadership and business strategy
Our Audience
Our blog is tailored mainly to the following personas:
- Project & Portfolio Managers
- PMO leaders
- Transformation leaders
- Lean/Agile/Kanban coaches & consultants
- Engineering professionals
- CTO/CIOs
It's not a direct requirement, but we will prioritize content that pertains to these audiences.
What should you send us?
Please send us article ideas with a clear thesis, basic article plan, and potential headlines.
Pavel Naydenov
Marketing Professional | Kanban & PPM Ops Certified
Pavel is a natural-born optimist with 10+ years of experience in the marketing field. By leveraging Kanban, Lean, and Agile practices for years, he drives brand growth and engagement through data-driven marketing strategies. He believes every message should express the fundamental values of a brand, and if delivered positively, it can change the course of its existence.