Cookies
We may use cookies to make our services and your experience even better.
Cookies are small pieces of information that a website saves on your computer or mobile device when you visit our site. They enable the server to collect information from the browser so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.
How We Use Cookies
Our website uses cookies to improve the quality of the services offered. We use cookies to:
- Recognize registered Users.
- Collect reliable site usage information, which allows us to measure how well the site meets the needs of its Users and to make any necessary improvements.
- Provide features such as embedded videos.
- Measure advertising and promotional effectiveness.
Apart from strictly necessary cookies, we use cookies only if you consent to them, as described under Your Choices.
Legal basis. Strictly necessary cookies do not require your consent under the Bulgarian rules implementing the ePrivacy Directive, because they are needed to provide the service you request or to keep our site secure. We process the data they collect on the legal bases described in our Privacy Policy, mainly our legitimate interest in providing and protecting our website and services (Article 6(1)(f) GDPR). All other cookies are used only with your consent (Article 6(1)(a) GDPR), which you can withdraw at any time. This policy also covers similar technologies, such as tracking pixels and browser storage, and the software development kits in our mobile apps.
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies may contain identifiers linked to your account, such as a session ID. We use them without consent because they are needed to provide the service you request or to keep the site secure. Examples of this type of cookie include:
- Account Registration - If you create an account with us, we may use cookies for the management of the enrollment process and the general administration of the account. These cookies will usually be deleted when you log out.
- Account Login – We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are removed when you log out. Depending on your organisation’s settings, they are also removed when you close your browser, or they keep you signed in until you log out.
- Security – Google reCAPTCHA and Cloudflare use cookies and similar browser storage to tell humans from bots and protect our site and forms from spam and abuse. We also store your cookie choices in a cookie so that we can respect them.
Statistics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us see which pages are the most and least popular and how visitors move around the site. Examples include:
- Analytics – Google Analytics and HubSpot measure how visitors use our site, for example which pages they view and how they arrived.
- Campaign visits – our own cookie links the pages viewed during a single visit that started from a marketing campaign link, so we can see whether visitors continue beyond the landing page.
- User Experience – We may test new features and make subtle changes to the way that a site is delivered. When we are still testing new features, these cookies may be used to ensure that you receive a consistent experience during your visit.
Preferences Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third parties whose services we have added to our pages, such as YouTube, HubSpot, and LinkedIn. If you do not allow these cookies, then some or all of these services may not function properly.
Essentially, these cookies allow the BMAP Properties to remember information you have entered or choices you make (such as your username, or language) and provide enhanced, more personal features. These cookies also enable you to optimize your use of the BMAP Properties after logging in.
These cookies may also be used to improve how the BMAP Properties function and perform, to enhance and customize your interactions with our products and services.
Example:
- Site Preferences - To provide you with a great experience on our sites, we provide the functionality to set your preferences for how our sites run when you use them. To remember your preferences, we need to set cookies so that this information can be called whenever you interact with a page that is affected by your preferences.
Marketing Cookies
These cookies may be set through our site by Google Ads, HubSpot, Meta, LinkedIn, OpenAI and YouTube (for embedded videos). They may be used to measure our campaigns, build a profile of your interests and show you relevant adverts on other sites. They work by uniquely identifying your browser and device, which counts as personal data. If you do not allow these cookies, you will experience less targeted advertising.
BMAP uses Google Ads, which collects IP addresses and other information on the Sites and Services. These technologies may recognize you across the different devices you use, such as a desktop or laptop computer, smartphone or tablet. Third parties use this information to provide advertisements about products and services tailored to your interests. You may see these advertisements on other websites or mobile applications on any of your devices. This process also helps us manage and track the effectiveness of our marketing efforts.
Cookies We Use
The table below shows who sets cookies and similar technologies, such as browser storage and pixels, on our site, what they are used for and how long they last. We review it regularly and update it when our cookies change.
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Category
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Provider
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Purpose
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Longest lifetime
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Strictly necessary
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Businessmap
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Login, checking that your browser accepts cookies, and remembering that you closed the language pop-up
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Session if your organisation logs users out when the browser closes; otherwise until you log out
|
|
Strictly necessary
|
Cookiebot
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Stores your cookie choices so we can respect them
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1 year
|
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Strictly necessary
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Google reCAPTCHA
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Tells humans from bots when you use our forms, protecting them from spam and abuse
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Until deleted (browser storage)
|
|
Strictly necessary
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Cloudflare
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Detects and blocks automated traffic (bots)
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1 day
|
|
Preferences
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HubSpot
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Remembers your interactions with call-to-action buttons
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Until deleted (browser storage)
|
|
Preferences
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LinkedIn
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Stores your choice about LinkedIn’s cookies and distributes traffic across its servers
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180 days
|
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Preferences
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YouTube
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Supports the features of embedded videos
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Until deleted (browser storage)
|
|
Statistics
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Google Analytics
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Measures how visitors use our site
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2 years
|
|
Statistics
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HubSpot
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Website analytics and linking visits to forms you submit
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180 days
|
|
Statistics
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Businessmap
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Links the pages viewed during a visit that started from a marketing campaign link
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30 minutes after your last page view
|
|
Marketing
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Google Ads
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Measures our ads and builds audiences for showing relevant ads
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3 months, plus browser storage until deleted
|
|
Marketing
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Meta
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Delivers and measures ads
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3 months, plus browser storage until deleted
|
|
Marketing
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LinkedIn
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Delivers and measures ads
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1 year
|
|
Marketing
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HubSpot
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Sends information about your visit to HubSpot for marketing (tracking pixel)
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Session
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|
Marketing
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OpenAI
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Measures how our ads lead to actions on our site
|
Session
|
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Marketing
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YouTube
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Tracks your use of embedded videos for advertising
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180 days, plus browser storage until deleted
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The full list of individual cookies, with their names, is available in our cookie banner: click the cookie icon in the bottom-left corner of any page and open “Details”.
Private Data and Its Transfer
When information is associated with your BMAP User Account, we treat it as personal information. For more information about how you can access, manage or delete information that is associated with your BMAP Account, please read our Privacy Policy.
Some cookies are set by third parties: Google (Analytics, Ads, reCAPTCHA and YouTube video embeds), HubSpot, Meta, LinkedIn, OpenAI and Cloudflare. These providers receive information such as your IP address, device identifiers and the pages you visit. Advertising providers may combine it with other data they hold to build interest profiles and show you ads on other sites. Preference, statistics and marketing cookies are set only if you consent in our cookie banner. For the Meta Pixel and the LinkedIn Insight Tag, we and the platform are joint controllers, as described in our Privacy Policy. Some of these providers are located in, or transfer data to, the United States, under the EU-U.S. Data Privacy Framework or Standard Contractual Clauses, as set out in our Privacy Policy.
Your Choices
By default we use only strictly necessary cookies, which include security cookies that protect our site and forms from bots. Preference, statistics and marketing cookies are set only if you accept them in our cookie banner, which we manage with Cookiebot. The banner appears on your first visit, and you can accept or reject all non-essential cookies with one click.
You can change or withdraw your consent at any time using the cookie icon in the bottom-left corner of every page. Withdrawing is as easy as giving consent. Your choice is stored in your browser for 12 months, after which we ask you again.
You can also block or delete cookies in your browser settings, but this does not replace your choices in our banner. If you block strictly necessary cookies, some parts of the site may not work.
Last updated: November 2026