How Simon Sinek Helped Me Find What's Common between Enterprise Agility, Infinite Mindset, and Kanban

Pavel Naydenov

Pavel Naydenov

Head of Marketing | Kanban | PPM Ops Certified

Table of Contents:

Probably, Simon Sinek has never heard about Kanban or Enterprise agility. Or maybe he has. He looks like a smart guy. Well, it doesn't matter. What matters is that he often provokes me to think actively and listen carefully. 

And this is what happened a few days ago while I was watching one of his talks about his new book, The Infinite Game. 

Now you may wonder how Simon Sinek's talk relates to enterprise agility or Kanban. I promise there is a connection. Just stick with me. 

Finite/Infinite Mindset and Enterprise Agility

In the modern business world, everybody is talking about business and organizational agility, Agile methods, Agile practices, and their importance. And the discussion already moved from "Are you Agile or not? " to "How Agile are you indeed?".

Today people are saying - Agility is a matter of survival. 

Now, let's stop for a second and discuss the hot topic - the Infinite mindset.

In many of his talks and his last book, Simon Sinek talks about finite and infinite games and how these two different mindsets impact our lives. Sinek is inspired by James Carse, who states there are two types of games: 

Finite games - the finite game is defined as known players, fixed rules and an agreed-upon objective. There is a beginning and an end. There is also a winner and a loser. For example football, basketball, volleyball.

Infinite games - the infinite game is defined as known and unknown players, new players can join at any time, the game has changeable rules and the objective is to perpetuate the game, to stay in the game as long as possible. There cannot be a winner and there cannot be a loser. Players drop out of the game when they run out of the will or the resources to continue to play. For example, evolution, technology, life. 

Let me ask you a question.

What game is the game of business? That's right. Business is an INFINITE game. Rules are changeable, players are coming and going, and you cannot win. You can try to last for as long as possible, but you cannot win. 

And here comes the interesting part. Most companies get it wrong. They pick to play a finite game, to be the winners and beat the competition. But the fact is that you cannot beat the competition. You can have a better financial year, but it doesn't make you a winner, because the game continues and it never stops. Next year, new players will come and they could be better and stronger. Maybe the rules will change with new regulations coming. 

This is where enterprise agility comes into play. Enterprise agility is the ability of a company to respond and adapt to market changes and identify opportunities. 

Can you see it? If you want enterprise agility, you need to have an infinite mindset because being responsive and adaptive to changes requires flexibility. You must be aware that rules are changeable, players are coming and going, and you cannot win. You cannot beat the competition. You play to outlast it. 

And since I opened the discussion about enterprise agility, let's see how Kanban fits into this picture. 

Kanban - Real Enterprise Agility with an Infinite Mindset

There are different Agile methodologies and frameworks, and I won't hide we are big fans of Kanban. What a surprise, right?

But here is the thing. When you search on Google for Agile planning, Agile methodologies, and so on, you will most probably find terms such as frameworks, sprints, time-boxed delivery, estimating, iterations. And all these things should guide you to enterprise agility, right? 

However, business is neither a sprint nor a framework. You cannot put it in a time box. You cannot beat the competition. But you can try to be a better version of yourself day after day.  And while I was watching one of Mr. Sinek's videos, this thought came from nowhere - Kanban brings an Infinite Mindset inside its core and can lead your organization to real enterprise agility.  I know that some of you will blame me for being subjective, but let me explain it. 

  • Number 1. The infinite mindset is about being better than the previous version of yourself and knowing that the game never ends. There is always room for improvement. What does Kanban have in common? One of Kanban's foundational principles is "Agree to pursue incremental, evolutionary change". It couldn't be clearer than this. Success is not a destination. It is a never-ending journey. You should always strive to improve the current situation. 

Let me give you an example. When I came to Businessmap, we had an average cycle time of 6 days. Meaning we were completing tasks in 6 days on average. Then we made some small changes, and the average cycle time dropped to 5 days. Then to 4 days. And we are still trying. We also release product updates every month. The improvements could be small, but it makes the product better and better. I can continue with the examples, but let's move forward.

  • Number 2. Revolutions always come to an end. Think about it. From a historical perspective, revolutions last about how long - 10, 20, 50 years? Maybe a bit more. And then they collapse, and the infinite game continues. It is just a human nature. We don't like revolutions. We feel stressed about them. There is always resistance. And it is valid in every aspect of our lives, including business. Try to revolutionize an organizational structure. The resistance will be enormous.

This is why Kanban says - Start with what you do now and respect the current process, roles and responsibilities. And then evolve. This way, changes happen smoothly. Employees are not scared to death that they have to do something totally new or that they will lose their roles. Nothing like this. Kanban gives you directions and points out the flaws of your system and where you need to improve.

  • Number 3. Another important aspect of achieving an infinite mindset is leadership. Probably the most important one. And according to Simon Sinek, effective leadership is when you ask yourself, "How do we create an environment in which our people can work at their natural best and trusting teams can exist?". This way people can come to work and feel safe to ask for help, to make mistakes, to be leaders and offer their great ideas.


What Kanban has in common here? Principle 4 - encourage acts of leadership at all levels in your organization. This simple sentence is enough to create psychological safety in the workplace. Think about it. You go to work and any time you have a good idea you can propose it. Nobody is judging. Nobody cares what your position is in the hierarchy. Sometimes the team will go for it, sometimes, it won't. But you can do it because Kanban encourages acts of leadership at all levels. After all, a good idea can come from anywhere. No one has a monopoly on great ideas. 

So What? What Is the Bottom Line?  

My point is that: 

  • Enterprise agility is a matter of realizing that business is an infinite game. Agility is not an end destination and it is not a state. It is an endless game and you need to improve continuously. 
  • For me, Kanban brings the infinite mindset inside its core and it is probably one of the most effective ways to build a real agile environment. 



Pavel Naydenov

Pavel Naydenov

Head of Marketing | Kanban | PPM Ops Certified

Pavel is a natural-born optimist with 10+ years of experience in the marketing field. By leveraging Kanban, Lean, and Agile practices for years, he drives brand growth and engagement through data-driven marketing strategies. He believes every message should express the fundamental values of a brand, and if delivered positively, it can change the course of its existence.